Since the launch late last year of ChatGPT by OpenAI, people across all facets of the digital marketing industry have wondered how artificial intelligence will change the industry and the practices they’ve come to depend on. 

Will jobs in the industry be replaced? Will AI be able to handle customer support, content creation, website design, and advertising optimization on its own? 

The answer depends on how creative a truly innovative marketing mind can be in terms of using AI tools to enrich imaginative and practical talent. AI will doubtless simplify and reduce time spent on redundant, repetitive tasks that can become an overwhelming part of one’s daily workload, but it still requires human input and guidance to be effective.

Empower has been less preoccupied with these questions. Our raison d'être is founded on the understanding that AI potential was not just on the horizon, but at our doorstep. 

While other digital marketers are scrambling to sound like overnight experts, Empower had already built a model that allows us to dovetail tools like ChatGPT seamlessly into our in-house operations. And we’re also positioned to help our clients integrate these technologies into their own marketing projects where we see an opportunity to help with efficiency. 

I’m assuming that our readers have some basic sense of what artificial intelligence is, but let’s just put it into simple terms for the purpose of establishing Empower’s position. 

What is AI? 

AI is a branch of computer science that aims to create machines that can perform tasks that typically require human intelligence. However, AI performs best when it is given the right data and prompted in the right direction by humans and supported by software tools when applicable, or on an industry-relevant basis. 

“Prompting” refers to the process of providing the algorithm with the right data and guidance to make accurate predictions or decisions.

What does that mean for marketing your brand?

Empower educates our member community to understand how a business’s target audience is crucial to make a true impact for any successful digital marketing campaign. AI can provide valuable insights about the audience, but it cannot replace the human understanding of who the target audience is. 

How is Empower using AI today?

AI is already being employed by creative professionals to inspire content, create images or logos, edit videos, and write code. And every day, Empower creative teams become better, faster and stronger as a result. We’re proud to say that we’ve helped break ground on the potential these tools offer to truly forward-thinking, passionate marketing professionals. 

What comes next in the AI-Empowered future?

In the near future, AI will be likely to automate customer support and sales teams, create content automatically, design websites, and optimize ads without the need for human input. However, AI still needs human input and guidance to be truly effective, and data analysis is only as valuable as the people who know what it means to a client’s brand, goals and vision for growth. 

As AI becomes more integrated into the workforce, some jobs may become obsolete, and workers may need to retrain for new roles. However, experts in their field will always be in demand, as they bring unique skills and perspectives that AI cannot replicate. Overall, the future of AI holds great promise, but especially for those who learn how to use it the right way.

Whereas we know that AI capabilities will replace the need for constant human intervention in menial tasks, we strongly believe that emerging generations of artificial intelligence tools will come to help us create a world where human ingenuity is free to put itself to more creative endeavours in every aspect of professional growth and be a practical tool to support new creative innovations.

Marketers combining deep knowledge in their field with AI possibilities will be the most successful. And long before the commonplace emergence of AI technologies that we’ve witnessed in just a few months, Empower has been setting the table to be at the vanguard of exploiting these potentials. 

We’ve been ready for a tool like ChatGPT to emerge and we’ll be ready for its next evolution and the breakthroughs to come. Which means that your business is ready, too.