People behave in all types of ways on social media, right?

But from a marketing perspective, there’s more that goes into identifying online audience behaviour patterns than simply judging their points of view!

Audience behaviour is a coverall term that incorporates the sum of the typical actions and reactions of a given target audience when they interact with digital media and social platforms. 

Understanding those patterns is essential to Empower in terms of tailoring content and improving engagement between a client’s target audience and the online presence of their business. 

In this post, we’ll give you a crash course on why it’s important, and how we do it. 

Why are audience behaviour patterns important? 

Knowing your target audience's behaviour patterns allows you to target them effectively by presenting content in a way that resonates with them. 

This, in turn, helps Empower identify opportunities to grow and improve your online presence, increase engagement, build brand loyalty, and ultimately drive conversions.

How can we understand audience behaviour patterns?

There are several methods Empower values. We prioritize data, but we also understand the value of insights by experts monitoring bigger-picture industry trends.

Here are a few.

Social media analytics tools

Social media platforms like Facebook,  Instagram, LinkedIn and the rest provide built-in analytics tools that provide data on audience engagement and behaviour.

Because our member community is generally busy running the day-to-day demands of running their small business, we take on this critical task on their behalf - because we know how to do it, and what to do with the data.

Monitoring trends

Social listening tools can help us track and analyze online conversations and gain insights into audience preferences and behaviours. 

This doesn’t mean simply monitoring engagements with our clients’ brands. That’s part of it. But globally, it means being able to analyze data by industry, keeping an eye on engagements with direct and indirect competitors, and harnessing the information relevant to our own clients.

It also helps us refine the strategic approaches we envision and the custom recommendations that are delivered to each client’s Empower App.

Traditional industry research

Industry reports and research studies can provide valuable information about the types of content that resonate with target audiences, the frequency and timing of interactions, and the demographics of their audience.

We value a data-first approach, but that doesn’t pre-empt Empower from keeping a close eye on what marketing analysts can contribute to bigger-picture insight into our industry.

Here's an overview of the types of audience behaviour habits that Empower prioritizes.



Content Preference & Responsiveness

Knowing what content resonates the most  is crucial for creating content that our client’s desired audience will engage with.

Understanding the types of content each audience is most responsive to is important for tailoring content to their preferences.

Engagement Levels

Measuring engagement levels through metrics like likes, comments, shares, and views help to understand how well content resonates with a client’s target audience.

Timing & Frequency 

It’s a 24-hour-a-day online world, but it is important to have a general understanding of when people are interacting the most and determine when to present a marketing message that can create an impact at the right moment.

Demographics

This goes without saying, but we’ll say it anyways: understanding the demographic information of a given target audience helps us advise and build our client’s brand image and tone accordingly.

With the technology and data analysis tools we prioritize at Empower, using key audience behaviour patterns is essential to identifying the right tactical approach, tailored to each client we serve to grow their online presence to improve engagement, build brand loyalty, and drive conversions.

So remember, friends: behave yourselves out there!

See you back here soon!