How many times have you heard the word inflation today?

It’s a global reality. And it’s hitting everyone straight in the pocketbook. 

From average wage earners in shock at the grocery store checkout to the corporate decision-makers trying to find budgetary solutions that keep production costs in check, no one can shrug it off like it’s no big deal, to be sure. 

However, it’s important to remember that even as consumers tighten their belts wherever they can, people with the means to provide themselves and their families with a reasonably comfortable life are still spending. They’re just making more considered choices.

That means that the current economic reality is an opportunity for small businesses to compete with intelligent marketing choices - not an excuse to throw in the towel or a reason to panic.

The path to reaching more consumers with the best information to make informed, engaged spending choices depends on finding excellent, affordable digital marketing solutions. 

Empower members are small business entrepreneurs from every industry who understand that our commitment to delivering the best returns possible from their marketing budget means effectively reaching their desired audience without breaking the bank.

Here are 5 fundamental ways that Empower digital marketing solutions are helping our members compete and thrive in the face of inflation, right now.

Tested Targeting

We know how to target marketing efforts to specific demographics and interests.

Whether that means using social media targeting to reach people within a specific age range or geographic location or using email marketing to reach people who have expressed an existing interest, Empower understands each client’s objectives and what approaches their respective audiences respond best to.

Reaching that audience leads to higher conversion rates and a better return on investment for our clients, without requiring an exorbitant marketing budget.

Financial Flexibility  

In addition to being cost-effective and targeted, Empower gives members a high level of flexibility and scalability in terms of their marketing efforts. 

With traditional marketing methods, it can be challenging to make changes or adjust your marketing efforts on the fly. Digital marketing, on the other hand, allows quick, simple changes to an online campaign based on real-time data. We can test different approaches to see what works best for a given brand without wasting resources or locking a small business owner into a single long-term solution that won’t pay off. 

That’s because of our devotion to…

Data Demonstration

Understanding precisely how client campaigns perform at every step of the way is our lifeblood, allowing Empower to make data-driven decisions and the insight to optimize every effort. Our level of transparency and accountability in these terms is just another reason that small business clients - who need to make every marketing dollar count, rain shine - trust us to make their marketing as meaningful and impactful as possible.

Brand Building

At Empower, our commitment to helping our clients grow also means that every effort we make is another brick in the foundation of building their brand to be robust and recognizable. That means finding the best ways to help out members engage with new potential customers and existing clients alike to strengthen those relationships. 

That’s because we believe in…

Real Relationships 

Building a loyal following delighted by the products, services and client care is among the most intelligent, sincere ways a small business entrepreneur can grow into a strong brand that stands the test of time and drives long-term success. A real client relationship is key to earning and keeping an excellent reputation that can withstand challenging times with a stable, reliable presence.

Why does Empower believe so strongly in the importance and value of these fundamentals? Because we use the very same principles to reach our own clients and deliver bankable results to our membership community, every day. 

We’re all in this together. So let’s prove it and stand up to keep small entrepreneurs healthy, competitive, and prepared to become tomorrow’s leading brands.