As we get ready to hit the ground running in 2023, everyone at Empower is prepared to open a fresh calendar and fill it with all of our best efforts to achieve excellence, day after day. 

“All of our best” is a nice thing to say to people at this time of year. It’s well intended and generally speaking, most people who say it sincerely mean it.

But what should it mean when your trusted service provider offers you their best?

I can only speak for Empower. And Empower strives to give our very best, day in and day out, to help our small business clients grow their online presence and improve brand visibility. 

Those in our client community who use Empower understand that the accuracy of our data-based recommendations ensures that their digital marketing success is as simple as regular interaction with our fun, user-friendly, interactive tool: our Digital Marketing Assistant App. 

In the spirit of the season, here are our collective resolutions at Empower as we begin 2023. Fulfilling them will always be our pleasure, and your next best marketing move is always only a click away. 

Here’s how we will endeavour to serve our growing community of small business clients and provide the best digital marketing solutions available in 2023. 

Increased Traffic

Our common goal is to increase the number of visitors to your website. Further advances in search engine optimization (SEO) strategies and content marketing will allow us to fulfill our mission to drive more traffic to the client's website.

Improved Visibility

Helping our clients appear more prominently in search results and on social media platforms. Optimizing the client's online profiles and content, as well as implementing paid advertising campaigns, within affordable budgets and with precision bidding will remain a top priority. 

Increased Lead Generation

We will emphasize the importance of generating a higher volume of valuable leads and propose new ways to gather them. With appropriately tailored solutions such as designing and implementing effective landing pages and lead generation forms, as well as using email marketing and other tactics to capture leads, we will encourage clients to put our resources to use. 

Improved Conversion Rates

Optimizing our ability to attract visitors to take the desired action will involve optimizing websites, rankings and marketing campaigns to better align with the needs and interests of their target audience. By refining our own data analysis capabilities to better identify specific needs and address these with even better-tailored, client-specific solutions. 

Enhanced Audience Engagement

The right combination of these and other digital marketing strategies, proven effective to their intended target audiences, will help create higher customer engagement with the tools in place for Empower members to nurture their relationships to create deeper loyalty, generate reviews and recommendation-based buzz, and promote brand growth.

As a tech-first marketer, Empower’s mission to democratize access to high-end, cutting-edge digital marketing tools means making internal resolutions, too.

Further AI Implementation

Training, development and license acquisition for access to evolving AI tech is a two-fold priority. Empower is well positioned with an operations infrastructure conceived, designed and continuously optimized to integrate the most relevant AI advancements as seamlessly as possible. 

Not only does our foresight and investment in AI tech help us open new doors to better serve our client community with solutions they won’t find anywhere else. It also fortifies our in-house operations and process development, meaning that our teams have more time to put their talents to work where they count the most.

Enhanced Creation Capabilities

Along the same lines, continuously improving our knowledge and skill sets will continue to place ever-evolving AI and AR tools in the hands of digital marketing experts who understand their value from a client-facing perspective. 

Creating client-specific, impactful, high-quality content that remains exclusive to the upstart brands we serve, their brand missions and their ability to distinguish themselves on the social media landscape is an ongoing and exciting aspect of our day-to-day and will remain so in 2023 and beyond.

Expanded platform accessibility

Our commitment to better optimizing our internal platforms to accommodate the increased demand for niche-specific services is always in play.

In 2023, prioritizing the expansion of our capabilities to create content for emerging channels, developing our resources in terms of being able to deliver increasingly responsive client websites, and optimizing our ability to adapt to increasingly popular voice and image search technologies will continue to allow Empower members with the most significant advantages to succeed in the digital-first economy. 

As always, the fruits of our energy, determination and effort will fit in the palm of the small business owner’s hand. 

So as we enter a new year, “all of our best” is much more than a wish. It’s our promise. 

Happy New Year!