EMPOWER SERVICES: MAKING DIGITAL DIFFERENT

Empower’s experts in data, strategy and creation use our tech-first approach to make your ad spend count.

Where social media content is like a digital welcome sign that invites an audience to learn about who you are and the story your business tells, the back-end – your Google strategy, how your website is more than just an online showroom, the purpose of paid ads on otherwise free-to-use social media platforms – is more complicated to understand, and way less sexy.


That’s why it’s a very good thing you’ve joined Empower. We’ll make sense of what these tools do and how we’ll use them to boost your success. And we’ll also take your campaign strategies and related content creation all the way off of your plate. 


We exist so that you can leave your marketing needs in expert hands and focus on running your business. 


When your App sends you a digital marketing recommendation and you’re not sure why a chat with our success team will quickly break down the benefits. Then after you click “Do it” you can get back to work and we can make sure your work gets noticed by the people out there who are looking for businesses like yours.

Search Engine Strategies: Getting Noticed on Google

It’s not magic. Google search results take into account basic things like how well your contact info is coded on your website, what keywords come up when people search for providers in your industry, your locality, and how trustworthy your website is.


And that’s just for organic searches. Google had a number of advertising platforms, such as Google Ads and Google My Business, that give an advantage to its paying customers. 


Ever wonder why your competition comes up first on Google when you essentially offer the same thing to the same types of people? It’s because they’ve put their ad budget in the right pockets. 


Empower can do the same for you, and our experts understand how to use each dollar you spend strategically. What your competition may not be getting on their ad spend return is the understanding of relevant data that their Google campaign generates, and more importantly, what to do with it. 


Whether your ideal client is local or anywhere you ship to, Empower can devise a search engine strategy that reaches people who want what you have to offer and take away the guesswork. And our recommendation engine will show you how in the App.

Web Design, Keywords & Content

Your website may look amazing but lack substance. Or maybe it’s totally basic, seeming to contain everything you think a client might need. But isn’t doing the legwork of actually drawing visitors.


Search Engine Optimization (SEO) uses a lot of different components to make a website competitive. And while understanding SEO is an expert skill, its premise is actually fairly simple: quality over quantity, in most cases, is what drives traffic to an independent entrepreneur’s website. 


One of the most important aspects Empower can manage is to make sure your website is scaled for speed on different devices and loads just as fast on a smartphone as it does on a laptop. That alone can make the difference in how much traction you get in a Google search.


Another important component is your keyword strategy. It’s easy enough to figure out what keywords perform best in your industry. But knowing how, where and where not to place them on your website, at what frequency and for what specific purpose, takes a specific skill set. 


Empower employs team members who specialize exclusively in this kind of expertise. They work with our content creators to make sure that what we create in terms of copy and images is not only of high quality in terms of messaging and visual appeal, but also triggers hits when people Google certain terms. 


And no business can truly succeed without a robust strategy on this front. We recommend SEO strategies to all of our clients with the knowledge that we’ll have proven why within weeks of deploying a campaign.

Design, Logos and Content

We have the right people to make your website a true digital ambassador for your brand. With the right search engine strategy, visitors are coming in fast. You want them to be impressed by what they see.


You want a layout that invites people to navigate your site. You need images that make people want to learn more and see more. You want copy written in a way that leaves people asking the right questions to learn more and converts their curiosity into real interest. And you want people to remember your name.


As such, these are just some of the types of content Empower will recommend for your web strategy.

Graphic Design

From layout to images, to fonts and lettering, to interactive call-to-action buttons in just the right places, Empower’s web designers have all the tools to make your website a pleasure to browse, quite literally an advertisement for itself.

Branding & Logo Design

Whether you’re just starting out or it’s time for a makeover (or a complete overhaul) the creative team at Empower has the right ideas for impactful graphics and logos that stamp a memorable icon to speak for your brand.

Blogs, eBooks & Newsletters

A regularly maintained blog section does three things well: It informs the reader. It positions its author as a thought leader. And most importantly, it uses keywords strategically to attract search hits and visitors. Not only does it help your SEO ranking. People are actively searching for this type of content


And you are no doubt an authority in your field, or at least a pretty well-informed spokesperson. But you’re likely not an author, and you definitely aren’t an SEO strategist. 


You have the right ideas, and we have the talent to bring them to life with blog content you’ll be confident in that speaks for your brand values.


Empower can also create longer form eBooks on a subject related to your industry, your brand or your specific products. Like expert blogs, eBooks are increasingly sought after as tools that help potential clients learn, identify challenges and offer solutions, and understand how your business is the right one to engage with.


While free to access, great blogs and eBooks come with an irresistible call-to-action: an email sign-up, which in turn becomes a warm lead for you to start building a relationship.


And with your Empower membership giving you access to an excellent CRM, and our excellent content creators on standby to create email marketing messages with newsletters, we’ll build those relationships and make them beneficial time and again with a repeat clientele you’ve built trust with.

Paid Social Media Advertising

The difference between regular social media content and paid ads may not be immediately obvious. In fact, it shouldn’t be. But paid – or “boosted” – posts get seen more. It’s that simple. And a good social media strategy will factor in a paid campaign. 


While this isn’t part of your social media content package, Empower affordable, effective paid ad strategies and our Success Team members will identify the best options available to you, with evidence of how you’ll get a return both from your investment and to the even deeper data that is gathered that in turn benefits your regular monthly content, too.

Masterclass Pt.9: Summary

  • Empower’s digital marketing expertise puts tech first
  • Search engine ranking and Google results are driven by our combination of insight & creativity
  • We combine tools that incorporate your website and other assets to build a robust strategy that draws people to your business
  • Once those people are on your website, we give them a reason to come back again and again
  • We will place your ad spend in the right places for the right reasons and prove why you can trust us.

Our recommendation engine, supported by our human experts in digital marketing, will guide your marketing plan toward the best ways your business can take advantage of the tools and talent you’ve now accessed through Empower.

YOU WILL RECEIVE YOUR NEXT MASTERCLASS CARD IN A WEEK

Make sure you download the Empower App so you don’t miss out.

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