In the next five years, the global artificial intelligence market is expected to grow at an astounding compound annual growth rate of 43.4%.

AI (artificial intelligence) now impacts countless aspects of life such as smart devices, chatbots, shopping habits, and even self-driving cars.

The common thread is the understanding of consumer needs and preferences and the delivery of customized customer experiences.

With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends.
Brands and marketers are leveraging AI digital marketing at an exponential rate to grow revenues and save time and resources.

That is no surprise since AI-centric digital marketing provides you with a radical competitive edge:

Helps You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers

Improves User Experience: You can use AI data to provide your audience with what they actually need.

More Effective Marketing: AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.

Increases Productivity: Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.

Increases ROI: AI empowers decision-making and also helps you create betterperforming content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.


Chatbots act as a virtual assistant for consumers designed to reach out to your customers or respond to their queries. They have the ability to answer the most common questions that your customers might have. And they can engage in human-like conversations that improve customer experience.

Personalized Product Recommendations

Knowing your customers’ buying habits will help you craft more effective marketing strategies. You’ll promote products that your customers actually want to purchase.

Since AI digital marketing and data analysis strategies are far quicker and more accurate than any human capability, it empowers you to personalize the user experience for your audience, engage them, and increase ecommerce sales.

Today’s consumers have very little time and a short attention span. They expect brands to tailor messages to their location, demographics, or interests. Most will not engage with or even ignore non-personalized marketing. They may even begin to dislike businesses who engage them with irrelevant messages.

Enhanced Shopping Experience

AI digital marketing holds the potential to change the way we shop. Many brands are already experimenting with different versions of AI to enhance the shopping experience. For example, instead of browsing images of products with augmented reality, people can actually “try” products before you buy them

Imagine checking out how a shirt or a dress looks on you by simply standing in front of a screen and a camera; or visualizing a piece of furniture in your own home.

Dynamic Pricing

Providing discounts is a surefire way to accelerate sales, but some customers will buy with a smaller discount, or if there is no discount at all.

AI can be used to set the price of products dynamically depending on demand, availability, customer profiles, and other factors to maximize both sales and profits.

Content Creation and Curation at Scale

Content marketing offers an impressive return on investment. But it can also be resource intensive. Most brands struggle, not with collecting sufficient data, but with producing enough content to ensure a personalized experience for everyone.

AI will help to speed up and optimize your content marketing. It is able to generate targeted news stories and reports in a matter of seconds that would take a human writer hours or days to create.

Better Advertising

To make any marketing campaign successful, the prerequisite is to reach out to the right audience. With AI digital marketing, it becomes easy for businesses to target people.

AI collects user data, analyzes it, and predicts future behavior. With this information, brands can target ads according to the user’s preferences.

AI-Powered Website Builders

AI in digital marketing promises to take all of the labor out of website design. AI-powered website design will create a website for you based on user data and how they interact with your content.

Everything from colors and content blocks to web pages is personalized automatically.

Mastering AI is not for the faint-hearted

Embracing the new opportunities that AI brings to marketing is something that every business must do to not only stay in the game but grow.

However, integrating AI in your digital marketing is a necessary condition but not a sufficient one. Other critical elements must be present. The absence of any of these will spell disaster, as so many businesses have discovered.

IT Infrastructure

A successful AI-driven marketing strategy needs a robust IT infrastructure behind it.

AI technology processes large quantities of data. It needs high-performing hardware in order to do this.

Data Quality

AI feeds on high-quality data. Insufficient amounts of data or poor quality data will lead to poor results from the AI software.

As we move more towards a Big Data world, companies are collecting an increasing amount of data. However, this data is sometimes not the right kind of data needed to drive a successful AI marketing strategy.

Talent and Expertise

There’s a growing AI skills gap greatly impacting businesses using in-house or marketing agency solutions. Many businesses and agencies are having difficulty backing their claims of AI expertise..

The data may be there, but its processing into effective and actionable insights is sorely lacking. What you thought was a perfect partner- fit with your business and goals may well turn into a disastrous adventure and a damaged brand.


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