What is Google My Business account?

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on whatsapp
Share on email

What is Google My Business account?

Google My Business is the famous free service of the American giant, allowing local establishments to create and manage their identity card online.

Since 2014, it has promoted visibility in its search engine results and in Google Maps, particularly by highlighting practical information such as the address and opening hours.

Google My Business was created to connect businesses to local consumers with a digital directory's growing need.

 

Google My Business clearly has the potential to become the loyal ally of any SME or VSE which wishes to optimize its local referencing.

Google My Business is a practical, comprehensive, intuitive, easy-to-use and free tool. Its primary objective is to stimulate local referencing and “boost” SMEs’ visibility and all types of organizations that run a local activity and own a store (this is a mandatory condition).

This is a crucial tool when considering that over 90% of potential consumers see only the first page of results on the Google search engine. The second goal is to improve the user experience. It is relevant to know that more than 30% of searches carried out by Internet users are local requests. One more card in your deck.

Why is it important for your business to have a Google My Business page?

Here are ten reasons why you should absolutely have a Google My Business account:

1

Google My Business is free

2

Google My Business makes you more visible

3

Google My Business ensures the consistency of your brand online

4

Images on Google My Business make a great first impression

5

Google My Business easily hosts customer reviews

6

Google My Business helps get information about your customers

7

Having a Google My Business account helps you complete your Google profile

8

Your Google My Business account is connected to Google Maps, Google Adwords, Google Analytics, Tag Manager, etc.

9

Google My Business offers an official website for your business

10

Google My Business is the future of online marketing

THE BENEFITS FOR YOUR BUSINESS ARE MANIFOLD. Our team of marketing experts at Empower has referenced no less than fifteen. Here’s what a Google My Business page can get you:

1

ensure a web presence and increased visibility

2

be referenced locally

3

give you a positive image

4

allow you to interact with Internet users

5

share your news

6

consult statistics on your company

7

attract customers with photos that are out of the ordinary

8

Stand out from the competition

9

Multi-media visibility (Google search engine and Google Maps)

10

An improvement of your positions in the search results

11

An increase in qualified store traffic

12

A better understanding of your activity

13

Simplified loyalty

14

A legitimacy in the eyes of internet users

The 9th advantage is such for your company that we have decided to put it a second time in 15th position:

15

Make your business appear in Google Maps

By creating a Google My Business listing, you kill two birds with one stone. In addition to enjoying premium spaces in search results that make your business appear at the top of the first page of search results, your business also appears in Google Maps. This saves considerable time and visibility.

This feature is very interesting for local shops because it allows the user to have a direct route and time to get to your establishment.

What are the disadvantages of not having a Google My Business account?

If the previous section didn’t convince you, here are some major downsides of not having a Google My Business account.

  • Lack of visibility
  • Lack of credibility
  • SEO loss (natural)
  • Loss of opportunities
  • Decrease in sales

How can Empower help you set up your Google My Business account?

We have been supporting SME owners in their digital strategy for more than ten years. Not having a Google My Business account is, without a doubt, one of the most common mistakes we find with our customers, day in and day out.

Please feel free to contact an expert from the EMPOWER Team to find out more: email us at [email protected] or call us at 1-888-885-9970.

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on whatsapp
Share on email

Want more essential insights?
Book a FREE meeting with us!

Please choose your time slot to book a free consultation meeting with our team.

SUBSCRIBE NOW TO RECEIVE OUR NEWSLETTER BY EMAIL

Scroll to Top