Strategy Consulting, Playing the Long Game
Don’t be another flash in the pan. Get yourself a long-term marketing strategy!
WHAT IS STRATEGY CONSULTING?
Are you starting a new business? Launching a new line of products? Ramping up production? Branching out? Downsizing? Or maybe there’s a merger coming your way and you want to make sure you have all the right processes to smoothly ease into it?
Let’s put it this way: your organization is approaching rough waters and you could use a little help.
What you need, my friend, is a good dose of strategy consulting.
Strategy consultants are industry experts who are brought in to advise business leaders on high-level decisions, most often in times of restructuration or crisis. They can facilitate brand consolidation, redefine your approach to marketing, but can also weigh in on any process across your value chain: sales, customer service, talent management, operations and more.
THE INVALUABLE POWER OF AN OUTSIDER’S VIEW
“Wait, so you want me to give away the keys to my castle to a perfect stranger?”
Strategy consulting works best if you let your advisor in. You want strategic plans to be fully aligned with your business goals. For that, they need to know your operation and key stakeholders as well as you do.
Only with the big picture in mind can they look at your potential paths, set your goals, identify candidate personas, define your value proposition, and choose the proper channels. When they’re done assessing your situation, they’ll provide you with the best course of action.
That’s what you hire them for: to develop ambitious yet realistic business strategies that you can then implement to achieve your long-term goals.
Uncertainty reigns supreme. Competition is cut-throat.
Strategy has never been this important.
4 QUALITIES YOU SHOULD LOOK FOR IN A STRATEGY CONSULTANT
There are plenty of firms and freelancers offering strategy consulting services out there. Some qualified. Others, less so.
Before you go and task just anyone with designing the blueprint for your company’s future, you should make sure you truly know your marketing needs. Is your organization entering a new market, pivoting to entirely new targets, or are you simply looking for ways to hone what you already have?
As an outsider, a strategy consulting professional can offer a fresh, unbiased perspective on the situation at hand. This can lead to outside-the-box proposals, bold ideas and solutions to problems that could never have been solved from the inside.
The impartiality of strategy consulting can also serve a legal purpose, as several restructuration processes (mergers and acquisitions) come with restrictions on the sharing of information. These restrictions do not apply to strategy consulting professionals, who can conduct due diligence, but also source information from all parties to come up with an efficient integration roadmap.
The truth can sometimes be hard to hear, but trust me, you don’t want your long-term strategy to be thought up by a yes-man. With the future of your business on the line, a direct, no-nonsense approach is always preferrable, even if that mean ruffling some feathers along the way.
The best strategy consultants have been around long enough to understand the ins and outs of their industry. An important part of their job is to solve the puzzle of how to market your product to achieve organic growth. The more puzzles they’ve seen before, the quicker they can solve yours. The perk of hiring a strategy expert is that, however unique you think your case is, they’ve probably seen it before.
- Up to date
Good strategy consulting must also be informed by trends. Making a high-level decision without taking market trends into account is one of the most dangerous things you can do for the future of your business. A shrewd strategist will make a point of keeping up with the latest news, systems and tools of your industry. This is especially true in the digital world, where things move astoundingly fast.
GETTING YOURSELF A ROADMAP
The worst thing you can do when in need of marketing guidance is to rush through and hope for the best.
Strategy consulting helps you navigate uncertainty, make smart financial choices and direct your focus on specific objectives while keeping a healthy level of flexibility. When done correctly, it will leave you with a transformation roadmap that’s holistic and rock-solid.
EMPOWER’S strategic consulting experts have what it takes to deliver the best results. Here’s how we do it:
- Gather information about your objectives
- Assess your (and your competitor’s) market situation
- Define your target customers by creating personas
- Craft marketing campaign ideas
- Connect marketing activity with KPIs
- Assess improvements each step of the way
Get the EMPOWER treatment now. Sit back and watch as your marketing strategies unfold!