SSL certificate: 4 reasons why it’s so important for your website

Morvan Le Borgne

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What is an SSL certificate?

An SSL certificate is a data file that is a cryptographic key to an organization’s information. Installed on a Web server, the certificate activates the padlock and the “https” protocol to ensure a secure connection between the web server and the browser.

SSL is generally used to secure banking transactions, data transfer, and connection information. It has become the standard for safe browsing on social networking sites.

The organization must install the SSL certificate on its web server to initiate secure sessions with browsers. Once the secure connection is established, all traffic between the server and the browser will be secure.

Once the certificate is correctly installed on the server, the HTTP protocol becomes HTTPs, the “S” meaning “secure”.

Why is it important for your business to have an SSL certificate?

SSL Certificates protect your confidential information like credit card information, login information like username, password, etc.

SSL certificates are used to:


data between


your ranking
on Google





Here are four reasons why you should make sure you have an SSL certificate for your website:


Encrypt sensitive information

An https site will keep sensitive information sent over the web encrypted so that only the recipient can understand it. When using public Wi-Fi points, for example, third parties will not sneakily intercept the transmitted information.


Authenticate your website

The SSL certificate allows authentication of your server. This means that your users can be sure that they send their information to the right server, not to some bad guy’s server.


Gain the trust of your visitors

A lock icon (a padlock), a green URL bar, or the presence of the protocol (https and not http) is undoubtedly the guarantee of absolute trust between the user and your website.


Increase your natural and paid SEO

For a few years now, Google has put forward that site encryption would be an important criterion for positioning in the search engine. It would favor Google Ads advertisements pointing to an encrypted site (https).

The disadvantages of not having an SSL certificate

If the certificate is not recognized, the browser will display warning messages indicating that it should not be trusted. In the navigation bar, the message “not secure” will appear in front of your domain name. On e-commerce sites, for example, such alert messages worry visitors. You risk losing the trust of a large number of consumers and thus seeing your turnover decrease.

How can Empower help you get your SSL certificate?

We have been supporting SME owners in their digital strategy for more than ten years. The lack of an SSL certificate is arguably the most common mistake we find with our customers, day in and day out.

Please feel free to contact an expert from the EMPOWER Team to find out more: email us at [email protected] or call us at 1-888-885-9970.

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