COMPREHENSIVE DIGITAL MARKETING SERVICES AT YOUR FINGERTIPS
SOCIAL MEDIA MARKETING
Social media marketing is a group of techniques that target social networks and applications to spread brand awareness or promote specific products or services. Social media marketing campaigns usually involve establishing a social media presence on major platforms.
- We efficiently communicate your brand through social media content on Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google, Reddit and more.
- We craft content to promote your products or services, ignite your brand and maximize your reach.
- We propose creative ideas to build or stimulate interactions with your fanbase (followers).
- We build ad campaigns that targets specific groups to increase visibility and guide potential customers down the funnel.
- We monitor target customers to better understand what they read and how they react to social media content.
- We follow up on trends and make sure you are setup to interact efficiently with your crowd.
Digital advertising is a form of marketing and advertising that uses the Internet to deliver promotional marketing messages to consumers. It includes promotional ads and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or websites and affiliate programs.
- We build creative online advertising campaign.
- We manage your placement budget to optimize the reach.
- We gather insights (Key Performance Indicators) to give you a clear snapshot of what’s happening in real time during ad campaigns.
- We create, run, manage and optimize social media campaigns (ex. Facebook, Instagram, etc.).
- We create, run, manage and optimize retargeting campaigns.
- We create, run, manage and optimize paid search (ex. Google Ad Word) campaigns.
- We create, run, manage and optimize native and display advertising campaigns.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
- We use AI to determine which subjects are trending on the web to capture the attention of your customers.
- We look for subjects related to current affairs that are covered by mainstream or industry-specific media.
- We pay attention to what content your competitors are broadcasting to their community.
- We stay close to your business to better understand who you are and efficiently communicate your brand through content.
- We monitor your target customers to better understand what they read and how they react to your content.
- Each piece of content is adapted and deployed across a variety of channels and formats to fully optimize reach.
- We contract copywriters and designers with a local flavor and oftentimes with knowledge of your industry.
Strategic consulting is about clarifying your online marketing objectives, selecting target customers, crafting the perfect message and proposing creative campaign ideas. In a nutshell, we use expert industry knowledge to deliver the best results possible.
- We gather information about your company and marketing objectives.
- We analyze what your competition is doing online.
- We clarify your target market and help you define your online audiences (personas).
- We use marketing archetypes to make sure your brand personality stands out.
- We craft marketing campaign ideas.
- We connect each marketing activity with key performance indicators (KPIs) to follow up on the efficiency of our work.
- As your digital marketing team delivers on digital marketing activities, we make sure they are aligned with best practices and optimized for your success.
COMMUNITY AND REPUTATION MANAGEMENT
Community and Reputation Management is about monitoring and managing online interactions. Content remains king and so is community building. Daily interactions with followers, clients and potential clients have become the norm. We address online reviews, comments and feedback from customers and help manage brand perception on popular online platforms.
- We interact with your crowd on Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google, Reddit, forums, and even the comments section of articles.
- We help you manage customer complaints.
- We manage your fanbase (followers), also turning loyal customers into fans.
- We win over influencers.
- We gather valuable feedback from customers.
- We make sure your business stays proactive and swiftly answers customer’s comments.
- We use a tone which supports and actively promotes your online personality.
Website development includes all activities needed to create, build and maintain a website. These consist essentially of web design, web publishing, web programming and database management using WordPress, Wix or Duda.
- We help you select the technology platform that best suits your needs.
- We craft the website content or adapt already available assets.
- We propose designs (mockups) that are aligned with your brand identity.
- We help you select, buy and connect your domain name (URL).
- We provide the technical expertise to develop your website.
- We also provide technical support.
SEARCH ENGINE OPTIMIZATION (SEO)
Search Engine Optimization, or SEO, is the process of improving a website’s rankings in search engine results. It involves identifying which keywords and phrases a website’s audience uses when looking for products or services and working to rank well for those searches.
- We audit your website’s ranking and build an SEO strategy to help improve visibility.
- We make sure your website information architecture and design follow best practices for optimal search engine optimization.
- We craft the best approach to make sure people looking for your company, products or services find you online.
- We promote link building to help increase your position in search engines.
- We recommend the right content and keywords to optimize results overtime.
- We monitor your search engine result positioning to make sure you stay visible at the top.
BRANDING & DESIGN
Branding and design are crucial marketing practices that includes a wide array of specialized services ranging from helping you identify your brand personality to creating the name, logo, design, symbolic elements and images related to all your digital communications.
- Align with your identity and values, we help craft an exciting online personality for you online presence.
- We create taglines, email signatures, social media banners, online advertising, after effects animations and more.
- We design logos, icons, favicons and other online graphic elements.
- We deliver outstanding website designs (mockups) that optimizes the user experience.
- We design brochures, leaflet and interactive cards for online distribution.
- We do photoshop editing, including image correction (ex. background removal).
Lead generation is the action or process of identifying and cultivating potential customers for a business’s products or services.
- We prepare your lead generation strategy.
- We help you setup a lead management solution for efficient tracking and follow up.
- We craft online campaigns broadcasted across digital media channels.
- We build and optimize landing pages.
- We bring potential clients down the funnel using email drip campaigns.
- We setup retargeting campaigns.
- We measure lead interaction to optimize results.
The notification service is unique to Empower. As we learn about your business, this service provides you with daily information and recommendations to up your game and increase online marketing results. Whenever you agree with a recommendation, your marketing team is activated and works toward implementing related tasks.
- We provide valuable information on what your competition is doing online.
- We propose trending content to ignite your brand through social networks.
- We propose ways to improve your website.
- We pitch creative campaign ideas to you.
- We suggest technical fixes to optimize your online marketing activities.
- We keep you updated on marketing campaign results.
- We recommend ways to improve brand visibility through search engine optimization.
- We keep your fanbase alive on social networks.
- We craft persuasive ad campaigns to help you acquire new customers.
- We suggests ideas to bring potential customers down the funnel, across the customer’s journey.