EMPOWER
SERVICES
Empower offers a comprehensive set of digital
marketing services that will cover all your needs in a way you’ve never experienced before.
Powered by the best and latest technologies and supported by best in class specialists,
we not only service you, but delight you with results you never thought possible.
Ask us anything and expect everything. Happy digital shopping!
Social Media
Marketing
Social media marketing is a group of techniques that target social networks and applications to spread brand awareness or promote specific products or services.
Social media marketing campaigns usually involve establishing a social media presence on major platforms.
We efficiently communicate your brand through social media content on Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google, Reddit and more.
We craft content to promote your products or services, ignite your brand and maximize your reach.
We propose creative ideas to build or stimulate interactions with your fanbase (followers).
We build ad campaigns that targets specific groups to increase visibility and guide potential customers down the funnel.
We monitor target customers to better understand what they read and how they react to social media content.
We follow up on trends and make sure you are setup to interact efficiently with your crowd.
Digital Advertising
Digital advertising is a form of marketing
and advertising that uses the Internet
to deliver promotional marketing
messages to consumers.
It includes promotional ads and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or websites and affiliate programs.
We build creative online advertising campaign.
We manage your placement budget to optimize the reach.
We gather insights (Key Performance Indicators) to give you a clear snapshot of what’s happening in real time during ad campaigns.
We create, run, manage and optimize social media campaigns (ex. Facebook, Instagram, etc.).
We create, run, manage and optimize retargeting campaigns.
We create, run, manage and optimize paid search (ex. Google Ad Word) campaigns.
We create, run, manage and optimize
native and display advertising
campaigns.
Content Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
We use AI to determine which subjects are trending on the web to capture the attention of your customers.
We look for subjects related to current affairs that are covered by mainstream or industry-specific media.
We pay attention to what content your competitors are broadcasting to their community.
We stay close to your business to better understand who you are and efficiently communicate your brand through content.
We monitor your target customers to better understand what they read and how they react to your content.
Each piece of content is adapted and deployed across a variety of channels and formatsto fully optimize reach.
We contract copywriters and designers with a local flavor and oftentimes with knowledge of your industry.
Strategic Consulting
Strategic consulting is about clarifying your online marketing objectives, selecting target customers, crafting the perfect message and proposing creative campaign ideas.
In a nutshell, we use expert industry knowledge to deliver the best results possible.
We gather information about your company and marketing objectives.
We analyze what your competition is doing online.
We clarify your target market and help you define your online audiences (personas)
We use marketing archetypes to make sure your brand personality stands out.
We craft marketing campaign ideas.
We connect each marketing activity with key performance indicators (KPIs) to follow up on the efficiency of our work.
As your digital marketing team delivers on digital marketing activities, we make sure they are aligned with best practices and optimized for your success.
Community and Reputation Management
Community and Reputation Management is about monitoring and managing online interactions. Content remains king and so is community building.
Daily interactions with followers, clients and potential clients have become the norm. We address online reviews, comments and feedback from customers and help manage brand perception on popular online platforms.
We interact with your crowd on Facebook, Twitter, Snapchat, Quora, YouTube, Instagram, Pinterest, LinkedIn, Google, Reddit, forums, and even the comments section of articles.
We help you manage customer complaints.
We manage your fanbase (followers), also turning loyal customers into fans.
We win over influencers.
We gather valuable feedback from customers.
We make sure your business stays proactive and swiftly answers customer’s comments.
We use a tone which supports and actively promotes your online personality.
Website
Development
Website development includes all activities needed to create, build and maintain a website
They’ll take charge of the entire video production process, including scripting, logistics organization and creative direction.
These consist essentially of web design, web publishing, web programming and database management using WordPress, Wix or Duda.
We help you select the technology platform that best suits your needs.
We craft the website content or adapt already available assets.
We propose designs (mockups) that are aligned with your brand identity.
We help you select, buy and connect your domain name (URL).
We provide the technical expertise to develop your website.
We also provide technical support.
Lead Generation
Lead generation is the action
or process of identifying and
cultivating potential customers for a business’s products
or services.