EMPOWER SERVICES: SOCIAL MEDIA CONTENT

Content is king. Empower gives you the keys to the palace right in your App.

A great many Empower clients first come to us because they need help making their social media accounts really work for their business and brand message. 


Most have tried their best on their own. They quickly come to realize that creating a social media presence that receives high audience engagement levels takes more than a good idea, on the fly, when the mood strikes.


Empower takes that stress off your shoulders to give your social media profile the shine it deserves on the platforms best suited to your business. We start by making sure we have the right ingredients on the shelf.

The Right Stuff: The “Four Cs” of Social Media Success

Concept: It helps to have a plan, and a logical flow from one post to the next that tells your story. 


Your brand is amazing and your products are great but they to act as characters in the narrative you create to draw customers in.


Creativity: To fulfill a develop concept, and the content that will fulfill it, you need creativity: themes, great images and animated visuals and sharply written copy that ties it all together.


Call-To-Action: With your creative messaging carefully planned, it’s crucial that every social media post you make invites a specific action from your audience. What do you want them to do? Sometimes, it may be a purchase. But you also want to draw likes, follows, shares and comments. These all help you create relationships. 


Properly crafted digital messaging does this really well. The marketing experts at Empower know how to make every social media post get the specific engagements our clients seek, and we can also advise as to what those should be.


Consistency: None of the first three can fully perform without this fourth and most crucial “C.” You can have all of the right tools in hand but if your playbook isn’t reliable and consistent, they won’t amount to much more than wasted opportunity. 


Let’s add two extra “Cs” here to ensure the maximum potential of every social media campaign: your content calendar.

Content Calendar Management

In a moment, we’ll talk about the most popular social media platforms and the packages Empower offers for content creation. 


But before we do, it’s important that you understand that your monthly Empower membership includes the calendar management software platform we’ll need to schedule and publish social media content. 


You provide the dates you want your posts to go live each month and our Success Team takes care of the rest. When there are holidays or special days you want to commemorate, you can rest assured it’s taken care of.

Content Creation Recommendation Cards

When you begin using Empower and logging in to your App regularly, you’ll receive recommendations that invite you to request packages of 4, 8 or 12 social media content posts monthly. 


The platforms that perform best for our small business clients are Facebook, Instagram and LinkedIn, and in some sectors, Twitter. 


Each content package includes creation of a monthly concept, the copy and graphics you want, and any pertinent info you wish to transmit, conceived by our content team with the “Four Cs” in mind. And of course, your input is welcomed at any step of the way. 


If you want help identifying special “hashtag holidays” or certain commemorative days relevant to your business, Empower can do that, too.

The Platforms: Facebook

Facebook remains one of the strongest platforms for brand visibility and can be an especially powerful tool to reach local clients. Home and professional service providers rely on Facebook to tell their story and reach their audience. 


Empower understands what makes a strong, impactful message that Facebook users can’t resist, designed to generate interest and tangible returns.

The Platforms: Instagram

Instagram easily appeals to a lot of small retail businesses and restaurants Empower works with. 


But with Empower’s expertise, everyone from independent real estate agents and renovation contractors to pharmacy chains and senior living communities has grown their audience and their reach using the photo-and-video oriented, fast moving and fast growing Instagram newsfeed. 


If you want to try something new or had a hard time figuring out the ropes by yourself, Empower can set your Instagram business profile, explain what works best for businesses like yours, and create a monthly content calendar that will attract followers and clients who love to be entertained and informed by the companies they engage with.

The Platforms: LinkedIn

As the world’s largest professional networking platform, LinkedIn has grown from what was once basically an interactive job search site to a place where professionals from every walk of life showcase their talents and business acumen to an audience interested in learning more about what’s going on across various sectors of industry. 


It’s become a place where more and more users turn for recommendations about niche businesses that may be able to help them.


Empower understands what makes a business profile on LinkedIn stand out and what sort of content works to position our clients as experts and thought leaders in their industry. 


A huge advantage our clients are finding is that our creative teams are inspired by news challenge and growth opportunties. As LinkedIn grows, it invites new forms of creativity. 


As such, Empower clients who didn’t first see the benefit of using the platform are today thrilled with the new potential their content has unlocked.

The Platforms: Twitter

Twitter is a fairly niche platform in terms of what sort of companies perform well with their micro-message format. Empower has the expertise to create meaningful Twitter messaging for business we identify as having strong potential to market on the platform.

Tik Tok & More

We have a lot of clients asking us to help them reach those enviable Tik Tok audiences because they see the success random users who aren’t even in marketing stumble across on the short-form video platform.


Here’s the truth: that random success is Tik Tok’s very downfall in terms of being able to market expertly and dependably on the platform. As they grow and learn to monetize from user-generated marketing content, we will learn more about how to deliver great Tik Tok results to Empower clients. 


In the meantime, while we can help you create Tik Tok content if need be, we cannot harness the data and analytics that the more established platforms allow us.

Your Data & Analytic Insight

That brings us to a really important aspect of a successful social media campaign: what we learn. And with our backend tools and understanding of performance data, Empower finds out what works best with each campaign and applies that knowledge back to your success.


That’s a huge advantage, and one that you don’t get by creating your own social media content and hoping for the best. There’s more science behind these numbers than the obvious “likes” and “shares” and so on, and we know what to do with your data to give you stronger results, month over month.


Data and analytic reports are sent to your App regularly and you can always go over that information with a member of our success team. Together we can continue to improve your strategy, develop your content, and tell your story on social media.

Content Requests

You are always welcome to reach out to us using the Chat function to request a specific piece of content or a concept for a one of post.


Further to that, the Chat is also an excellent way to provide graphic assets and other relevant info that you’d like to see in the content we create, especially if it’s a one-off request.

Masterclass Pt.8: Summary

  • Empower applies the “4 Cs’ to all of your social media projects: concept, creativity, call-to-action, consistency
  • We do this by creating platform-specific content in monthly packages determined to meet your need
  • We can advise you on which platforms work best for which goals
  • We’ll use the data from every campaign to make your next one even stronger
  • You can always reach us in the Chat to request specific content


Your social media presence is going to determine how people think of your brand before they ever become a client. With the right messaging, they’ll become your most loyal supporters and repeat customers.

YOU WILL RECEIVE YOUR NEXT MASTERCLASS CARD IN A WEEK

Make sure you download the Empower App so you don’t miss out.

Share by: