Welcome to Empower and to Part 1 of our Masterclass!

The series was created so that your experience using the Digital Marketing Assistant App is as powerful and rewarding as possible.

If you’re here, it’s because you have a need for effective, impactful digital marketing solutions. And you don’t have time to waste weighing options.

By following these simple guidelines closely, you’ll understand our App, what it does and how it works.

And you’ll get the best results possible from your Empower experience on all of your campaigns!

The core principle behind our App is simplicity. Powered by the intelligence of our recommendation engine, the App sends you marketing suggestions regularly.

At first, they will be fairly standardized: basic marketing ideas that work for small businesses to get you started. The more you interact with the App, the better our recommendation engine begins to understand your needs and what works for you.

The more data Empower accumulates from the results of your campaigns as we work together, the more refined our recommendations become.

The App continuously integrates tested, proven solutions that are tailored to your needs and the success status of your ongoing projects.

For example, our recommendation engine might identify up-to-the-minute content ideas based on customer trends identified in your existing client base, across your target audience, or in your locality.

And the accuracy of your recommendations improves every time you use it.

Interacting with the Empower App is logical and straightforward. Achieve the results you want without getting bogged down by complexities.

As it becomes your habit to log in to the App and act on the recommendations you receive, you’ll see your results become sharper, more focused - and best of all, more profitable to you.

Interactions with the App through your mobile phone, laptop or desktop are also supported by human expertise, which you’ll learn more about in a later installment.

For now, it’s important for you to understand that a conversation with the App is a real - and critical - dialogue. And your best results will come from logging in for a few minutes every day and clicking “Do it” or “Not now”. We will explain the importance of this in a later class. It is the key to your greatest results.

The questions, requests or instructions you give the Empower App power our recommendation engine to engage all the necessary resources to meet your requirements and get projects underway.

The App also delivers exclusive content that includes breaking news about your industry, the digital marketing world and the latest Empower features.

It will also provide regular updates on your marketing campaign statistics and easy-to-understand analytic data that you can review and discuss with your Success Manager.

• Interacting with the App is simple, logical and straightforward 
• The more you use it, the better your results will be 
• The App gives our human experts the insight we need for your success 
• Exclusive daily content and recommendations will delight you
  

By applying these guidelines, the Empower Digital Marketing Assistant App will drive your marketing success beyond your expectations to grow your brand and your business.