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Social media marketing is a group of techniques that target social networks and applications to spread brand awareness or promote specific products or services. Social media marketing campaigns usually involve establishing a social media presence on major platforms.
Digital advertising is a form of marketing and advertising that uses the Internet to deliver promotional marketing messages to consumers. It includes promotional ads and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or websites and affiliate programs.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action.
Strategy consulting is about clarifying your online marketing objectives, selecting target customers, crafting the perfect message and proposing creative campaign ideas. In a nutshell, we use expert industry knowledge to deliver the best results possible.
Community Management is about monitoring and managing online interactions. Content remains king and so is community building. Daily interactions with followers, clients and potential clients have become the norm. We address online reviews, comments and feedback from customers and help manage brand perception on popular online platforms.
Website development includes all activities needed to create, build and maintain a website. These consist essentially of web design, web publishing, web programming and database management using WordPress, Wix or Duda.
Search Engine Optimization, or SEO, is the process of improving a website’s rankings in search engine results. It involves identifying which keywords and phrases a website’s audience uses when looking for products or services and working to rank well for those searches.
Branding and design are crucial marketing practices that includes a wide array of specialized services ranging from helping you identify your brand personality to creating the name, logo, design, symbolic elements and images related to all your digital communications.
Lead generation is the action or process of identifying and cultivating potential customers for a business’s products or services.
The notification service is unique to Empower. As we learn about your business, this service provides you with daily information and recommendations to up your game and increase online marketing results. Whenever you agree with a recommendation, your marketing team is activated and works toward implementing related tasks.
Direct mail is booming and is still delivering surprising results. With more people working from home, direct mail for B2C companies is gaining momentum. Also, new technologies applied to traditional direct mail further increase its efficiency.
We recently tested a call center approach as part of a customer acquisition strategy. Our conclusion is that re-introducing the voice as a means to get closer to your customers is simple and effective. Therefore, we decided to add a call center service to our global offering.
Marketing in the physical world is a perfect complement to every digital strategy. Therefore, we also provide expertise in print media.
Digital marketing is the component of marketing that utilizes the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Empower combine services making them simple, efficient and affordable for small business owners:
At a time when consumers of all ages expect a convenient and connected online shopping experience, your business can benefit from having its online store to capture new customers and increase revenues.
Reputation management is your first defense line, true, but it’s also a powerful marketing tool.
Once you have a strong online reputation management in place, you can use it along with community management to help propel your brand. According to this BrightLocal survey, 93% of consumers use online reviews and score to find a local business. That’s 93% of your prospects looking up your online reputation before they even consider buying anything from you.
MONTREAL
3 Place Ville-Marie Suite 400,
Montreal, Quebec H3B 2E3
TORONTO
240 Richmond St W,
Toronto, Ontario M5V 1V6
VANCOUVER
595 Burrard St,
Vancouver, BC V7X 1L4
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