Is your website responsive enough?

Morvan Le Borgne

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What is a responsive website?

According to Wikipedia, a Responsive Website (Responsive Web Design) is website whose design aims to provide comfortable viewing on widely varying screens. The user can thus consult the same website through a wide range of devices (computer monitors, smartphones, tablets, television, etc.) with the same visual comfort and without having to use horizontal scrolling or zooming in / out on touch devices, in particular, manipulations that can sometimes degrade the user experience, both in reading and in navigation.

“Responsive” technology thus makes it possible to adapt the display of site elements to these different screen widths.

With 5 billion mobile subscribers worldwide, the smartphone is the most popular tool for browsing websites. “Over 60% of global traffic today is on mobile. For a business, ignoring this fact increases the risk of not reaching its customers and prospects where they really are, ”says Sonia Beroud, Team Leader, Digital Marketing at Empower Social.

Why is it important for your business to have a responsive website?

Internet users take between 0 and 8 seconds to decide whether they will spend more time on a website. In short, as the saying goes, we don’t have two chances to make a good impression.

With the exponential increase in mobile time and digital media proliferation, your business can’t afford not to have a responsive website.

Here are six reasons why having a responsive website is important for your business:


Guarantee a perfect user experience regardless of the screen size


Facilitate the ranking in the search engines. You should know that Google penalizes websites that are not responsive.


Improve the results of your digital advertising campaigns. Google and Facebook penalize advertising campaigns that are not mobile-friendly


Optimize the update time


Reduce production costs


Simplifying the management of your website

What are the disadvantages of not having a responsive site?

In 2020, a SMB that does not have a responsive website that can adapt to a smartphone is at great risk. And that risk is seeing leads, potential customers, or current customers turning their backs on them.

n recent years, we have seen the emergence of a so-called “mobile-first” philosophy in digital marketing. This is done with the main objective of improving the customer experience.

Here are some major downsides to not having a responsive website:


of leads


of customers for competitors


web traffic


of organic referencing and paid referencing

The question you need to ask yourself is this:

Are you willing to take the risk of losing business opportunities and frustrating users who are interested in your products or services?


How can Empower help you?

We have been supporting SMB’s owners in their digital strategy for more than ten years. The lack of a “responsive” strategy is undoubtedly one of the most common mistakes we find with our customers, day after day.

Please feel free to contact an expert from the EMPOWER Team to find out more: email us at [email protected] or call us at 1-888-885-9970.

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