How to build customer loyalty through effective digital campaigns?

Sarah Oirdighi
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Consumers spend twice as much time online today as they did 10 years ago. Consumption patterns have really changed, and traditional marketing has lost effectiveness to online marketing. It has become essential to know how to promote your company or your products through different social network platforms, such as Facebook, Linkedin or Instagram. To do so, digital marketing experts often use digital campaigns to grow their community and reach potential new customers.

However, to gain efficiency and reduce your marketing costs, you can focus your attention on customers who have already shown an interest in your business, instead of investing more time and money trying to find new customers. Using automated digital campaigns and simple email marketing strategies, you can increase customer loyalty and give them a sense of proximity to your brand. To do so, we offer you some simple and effective tips:

1. Send a welcome email

Send them an email to invite them to register on your site when someone makes a purchase in your store, to introduce them to your company or products, or to thank them for their interest in your brand or for making a purchase. Take advantage of this opportunity to highlight your newest or best-selling products, or even add promotional codes to encourage people to buy.

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2. Send personalized notifications


If you sell products online, you will probably have to send receipts, invoices or any other form of transactional email to your customers.

Confirmation and notification emails have one of the highest open rates of any form of email, so it’s important to ensure they are properly written, have relevant content and fit your brand image. This is the time to best personalize your e-mails since it is a form of direct communication with your customers!

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3. Reward your customers frequently

The true essence of your organisation is your clients, and sometimes you would want to do more to thank them for their loyalty. Use rewards automation for your best customers to satisfy your most loyal customers or your main spenders with unique discounts, promo codes, or promotions. It’s a perfect way to ensure that your loyal customers feel valued — and keep them back in your shop.

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4. Wish them happy birthday

Offer your customer a discount on their birthday. With date-based automation, you’ll let your customers know on their birthday that you’re thinking of them.

Simply add a “birthday” field to your sign-up form, provide an automated celebration message or special promotional code and set it up to be automatically sent to each of your subscribers on their birthday. It’s an easy way to keep customers engaged and thank them for their constant support.

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