Have you thought about updating your WordPress site?
Morvan Le Borgne
WordPress updates, what are they?
Launched in 2003, WordPress has grown over the years to become the world’s most popular platform for building websites. Today, over 38% of all websites are edited from WordPress. This figure increases considerably when one thinks of CMS (Content Management System, in French) sites with a market share of nearly 65%. You should know that WordPress powers 15% of sites of brands recognized worldwide. Think, for example, websites like those of the New York Times, the BBC in the United States, the White House, Facebook Newsroom, or even Spotify!
Powered by a very well organized open source community, WordPress now has a directory of over 55,000 plugins.
The WordPress community regularly publishes updates. The pace can range from several updates per week to a few per year. It will depend on the theme and the different modules and extensions you are using.
It is not always easy to navigate and choose the most important updates.
However, although simple to apply, these updates can be restrictive as they are numerous and interrelated.
Why is it important for your business to update WordPress?
While it may not always be appropriate to make all the updates on your WordPress site, otherwise you will quickly lose your Latin; some updates are critical for two main reasons:
The security of your site
User experience (UX)
The WordPress community is keeping an eye on the grain and every week brings and offers numerous fixes to remedy security vulnerabilities. “Plug-ins are the most vulnerable component of WordPress sites” points out Michael Orsini, Chief Technology Officer at Empower. All security-related updates are absolutely for your website and, therefore, your business.
The second key element about WordPress updates concerns the customer experience (UX), and therefore the usability of your website. The better your site’s navigation, the more likely you are that visitors will stay there for a long time and want to take action.
Ultimately, it’s important that your business performs strategic WordPress updates to:
Gain speed and performance for your website
Benefit from new features for your WordPress site
Secure your website
Eliminate many technical problems
How can Empower help you?
We have been supporting SME owners in their digital strategy for more than ten years. Without a doubt, the lack of strategic updates on WordPress is one of the most common mistakes we find with our customers, day in and day out.
Empower’s Digital Assistant transforms the way online marketing is rendered, making it simple, efficient, and affordable.
Click here for more information and to get started: https://empower.social/pricing/