Google Reviews: 6 Powerful Advantages
Morvan Le Borgne
What are Google reviews?
Google reviews can give businesses great credibility without having to spend a single dollar. The many benefits of getting Google related reviews:
a better Google ranking
for local SEO
Level the odds
between big and
Google Reviews make it easy for any organization to make a good impression on their potential customers. People can go online and provide feedback on your business without downloading an app, making it super easy to use. Google reviews level the playing field between big and small players, where hype, cost campaigns, and polished writing don’t really matter.
Why does a business need good reviews?
Any potential customer can search and come across businesses with reviews from real customers. He can then make an informed decision on whether or not to go ahead—positive reviews on Google drive conversion.
Another benefit of Google Reviews is that they help level the playing field when it comes to local SEO. The business that benefits from Google reviews can rank higher in local search results, no matter how small their marketing budget.
Here are six radical benefits of good Google reviews:
Google reviews increase brand trust
Almost 88% of consumers have read reviews to determine the quality of a local business. Much of this research is usually done through Google reviews.
Additionally, 72% of consumers say that positive reviews make them trust a local business more.
Google reviews increase online exposure and local SEO
Google’s search algorithms are complex, but one thing is for sure: Google reviews significantly impact Google’s local search.
Feedback and digital surveillance via Google reviews
One of the most valuable benefits of Google Reviews is the feedback you get and the customer intelligence you can develop. Each Google Business Review you collect can be considered a survey customer.
Improve click-through rates on your website
Any business knows that getting customers to click on your link to appear in a search engine is vital. You can spend all the time and money in the world on your SEO strategy, but if people don’t click on your business link, all your efforts will be wasted. Luckily, having reviews on Google is a great way to increase the click-through rate when your business appears in search results.
Increase your chances of converting customers
Once customers click through to your page, you’ve almost won the battle. Customers who come to your site should be enticed to buy something from your business. While a user-friendly experience and a well-designed webpage are important, Google Reviews can be powerful enough to convert independently. For this reason, any business with a high Google rating should post that rating on their website. This rating increases customer confidence, even if they’ve never read your reviews online.
Google reviews are free
This marketing platform can deliver incredible ROI. In a short time, and with limited resources to obtain Google reviews, you can quickly achieve incredible results.
Google Reviews are one of the most cost-effective ways to generate leads and gain trust in your community.
What are the dangers of not getting good reviews?
Google reviews can help your business in three key ways:
- Increase confidence in your brand,
- Improve your local SEO,
- Get customer feedback.
If you don’t use Google Reviews, you may be missing out on benefits that your competition might enjoy. As Wayne Gretzky would say: you’re going to miss every shot you don’t attempt.
How Can Empower Help Your Business Get Good Google Reviews?
We have been supporting SME owners in their digital strategy for more than ten years. Not having a Google review is arguably the most common mistake we encounter with our customers, day in and day out.
Empower Team can help you get positive reviews from your customers, provide them with a simple process for you to increase the number of outstanding reviews, engage with customers directly through Google reviews.