Google My Business: 20 easy steps to improve your account
Morvan Le Borgne
What is Google My Business account?
Google My Business is the famous free service of the American giant, allowing local establishments to create and manage their identity card online.
Since 2014, it has promoted visibility in its search engine results and in Google Maps, particularly by highlighting practical information such as the address and opening hours.
Google My Business was created to connect businesses to local consumers with a digital directory's growing need.
Google My Business clearly has the potential to become the loyal ally of any SME or VSE which wishes to optimize its local referencing.
Google My Business is a practical, comprehensive, intuitive, easy-to-use and free tool. Its primary objective is to stimulate local referencing and “boost” SMEs’ visibility and all types of organizations that run a local activity and own a store (this is a mandatory condition).
This is a crucial tool when considering that over 90% of potential consumers see only the first page of results on the Google search engine. The second goal is to improve the user experience. It is relevant to know that more than 30% of searches carried out by Internet users are local requests. One more card in your deck.
Why is it important for your business to have a Google My Business page?
Here are ten reasons why you should absolutely have a Google My Business account:
Google My Business is free
Google My Business makes you more visible
Google My Business ensures the consistency of your brand online
Images on Google My Business make a great first impression
Google My Business easily hosts customer reviews
Google My Business helps get information about your customers
Having a Google My Business account helps you complete your Google profile
Your Google My Business account is connected to Google Maps, Google Adwords, Google Analytics, Tag Manager, etc.
Google My Business offers an official website for your business
Google My Business is the future of online marketing
THE BENEFITS FOR YOUR BUSINESS ARE MANIFOLD. Our team of marketing experts at Empower has referenced no less than fifteen. Here’s what a Google My Business page can get you:
ensure a web presence and increased visibility
be referenced locally
give you a positive image
allow you to interact with Internet users
share your news
consult statistics on your company
attract customers with photos that are out of the ordinary
Stand out from the competition
Multi-media visibility (Google search engine and Google Maps)
An improvement of your positions in the search results
An increase in qualified store traffic
A better understanding of your activity
A legitimacy in the eyes of internet users
The 9th advantage is such for your company that we have decided to put it a second time in 15th position:
Make your business appear in Google Maps
By creating a Google My Business listing, you kill two birds with one stone. In addition to enjoying premium spaces in search results that make your business appear at the top of the first page of search results, your business also appears in Google Maps. This saves considerable time and visibility.
This feature is very interesting for local shops because it allows the user to have a direct route and time to get to your establishment.
What are the disadvantages of not having a Google My Business account?
If the previous section didn’t convince you, here are some major downsides of not having a Google My Business account.
- Lack of visibility
- Lack of credibility
- SEO loss (natural)
- Loss of opportunities
- Decrease in sales
How can Empower help you set up your Google My Business account?
We have been supporting SME owners in their digital strategy for more than ten years. Not having a Google My Business account is, without a doubt, one of the most common mistakes we find with our customers, day in and day out.