When Empower comes up with digital marketing recommendations, am I free to accept or reject any recommendation?

You always have the last word. Naturally, we stand behind our proposed courses of action, all of which will significantly impact your business, so we encourage you to accept as many recommendations as you can. If you decide not to accept a recommendation at the time of its issuance, you can hit the “Not Now” button and, from a short menu of reasons, let us know why. Ultimately, you decide the pace and the level of investment, and we’ll adjust and optimize accordingly. Moving forward with many marketing recommendations also has the advantage of feeding your repository of data and our datamining algorithm, making each campaign’s ROI greater than the previous one. In other words, the more you use the Empower service platform, the smarter we become in delivering exceptional results.

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