Generally, hiring marketing employees entails heavy costs like hiring, training and management fees, fringe benefits, employer salary taxes, payment during downtime when no work is required, and firing/replacement costs. Going with Empower avoids all these costs. While having an internal marketing team becomes redundant when joining Empower, we do recommend having one dedicated marketing employee as a liaison with the Empower team. It speeds up the process, provides guidance and learning opportunities for your in-house resource, and frees up your time as the company head. In addition, you avoid purchasing expensive software—software that is included with your Empower subscription.
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