Digital Marketing, Campaigns That Can’t Be Ignored

How to raise brand awareness through clever e-marketing.

A QUICK GUIDE TO DIGITAL
MARKETING

Marketing has always been about finding your customers—current and potential—and reaching out to them wherever they are.

In the digital age, that means ditching billboards and TV ads and meeting your audience on the Internet.

This report on global Internet usage reckons at 7 hours the amount of time the average Internet user spends online. That’s almost a third of a day. Assuming the average person spends 7 to 8 hours sleeping, that means we now spend half of our waking hours online.

That’s why when it comes to expanding clientele, digital marketing has become such a juggernaut. Digital marketing is any advertising that makes use of digital channels such as search engines, websites, email, apps, and social media. It has now become the chief way to get your customer’s attention.

WHAT MAKES FOR GOOD DIGITAL
MARKETING

Efficient digital marketing has an eye-catching hook, a clear message, and a tone that resonates with your demographic. It is backed by engagement marketing practices, as you collect information on your customers over time and interact with them with helpful tips, heartfelt support, or witty quips.

Above all, you want to make sure your voice comes off as trustworthy, relevant, and conversational.

If you got all that down, now you need to make sure your target audience won’t miss it. A well-crafted digital marketing campaign needs to be simultaneously deployed across all online channels.

ADS EVERYWHERE!

Putting an ad online is easy. But if you want an effective digital marketing campaign , it will require some coordination.

Launching a digital marketing campaign starts with looking at the different online channels you can use and the strategies best suited to your advertising needs.

Digital marketing mainly reaches through these:

SEO & SEM Search engine optimization and marketing cover all the ways of refining your website’s content, user interface, and crawlability, so that it shows up in the top results of a search engine results page (SERP). A masterful SEO can make or break your website’s visibility and is the first step to good digital marketing. PPC Pay-per-click is how those sponsored results that you see get hoisted up to the top of SERPs. They can be set to appear when certain keywords are entered, so your ads get targeted at a very specific audience. Content Marketing Giving out informational content might seem like it has little to do with digital marketing, but nothing could be further from the truth. By acting as a helpful adviser on your website, you create trust towards your brand. That loyalty then pays off the day your reader feels ready to make a purchase, as they will think of your brand first. Social Media Marketing SMM is all about creating engagement within communities that know or should know your brand. That starts with your brand’s social media account, but it doesn’t stop there. Your marketing efforts should be aimed at eliciting interactions such as peer-to-peer sharing.

Email Marketing
Even with the constant rise of social, digital marketing via email is still alive and well. That’s because email usage has been increasing steadily since home internet connectivity became a thing. Also, with email marketing, there’s no chance algorithms will mess up your reach. You own those addresses.

Mobile Marketing
Nowadays, we keep our friends close and our smartphones closer. We do everything with them. So it should come as no surprise that mobile advertising is an efficient digital marketing channel. With banner ads embedded in mobile apps, it can yield astounding results.

Affiliate Marketing
This type of digital marketing is a bit less intuitive but just as effective. It consists of promoting products from other companies and getting a commission every time they make a sale. Steady revenue stream without lifting a finger: that’s the dream, isn’t it?

THE DOS AND DON’TS OF DIGITAL MARKETING

EMPOWER’s experts have been specializing in digital marketing for most of the digital age now. Let’s just say they know what they’re doing.

Here are a few tips from them:

  1. DON’T KEEP YOUR MARKETING LINES SILOED. One classic mistake is to put all your energy into a single digital channel. This results in fewer cross-channel interactions, which means less engagement overall.

    DO DIVERSIFY YOUR PRESENCE
    so you can deploy an omnichannel strategy. Synergize!

  2. DON’T SKIMP ON THE GOODS. That means don’t go anywhere without solid SEO, rich content, and a flawless multi-platform architecture.

    DO INVEST IN VALUABLE, OPTIMIZED CONTENT for your audience to find once they land on your site. The idea here is, you better have something to show for if you’re sticking your ads in their face.
  1. DON’T DISREGARD SOCIAL MEDIA. Because it won’t disregard you. Regardless of whether you want to do the full social media thing, people will bring your brand to the social media conversation. You might as well have a say in it.

    DO DEVELOP SOME FORM OF SOCIAL MEDIA MARKETING STRATEGY. Find a consistent voice, be responsive, and be respectful. That way, you can stay aware of what is being said about your business.

  2. DON’T EXPECT YOUR FIRST ATTEMPT AT ENGAGEMENT MARKETING TO YIELD RESULTS RIGHT AWAY. Brand characterization is a slow burn, and a certain number of dead ends is inevitable before finding the right persona.

    DO PAY ATTENTION TO YOUR AUDIENCE’S REACTIONS, listen to what they have to say, and adjust accordingly.

Digital marketers at EMPOWER can build, run and monitor your online campaign while managing its placement budget for an optimized reach.

Get the EMPOWER treatment now. Sit back and watch as your brand awareness grows across the digital landscape!

EMPOWERED TOGETHER. 

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