Daniel Forman, CEO of Empower
THE SHORT STORY OF A BIG IDEA
After successfully building and running one of Canada’s largest social media agencies for 10 years, Ensuite Media’s co-founders Jack Elias and Daniel Forman knew that the market had to be shaken up to evolve.
With the ever-growing complexity of the digital marketing landscape, the wealth of information to be processed and the need for quicker, more evidence-based decisions, Ensuite Media’s talented experts needed help from new technologies to improve their actions and offer the best possible marketing results to all clients.
At the same time, a new generation of creative workers were also increasingly looking for a career that would be better suited to their expectations of personal development, freedom and success.
This would lead Ensuite Media to transform their industry by building a new kind of service from the ground up that included new technologies such as prediction algorithms, recommendation engines, natural language processing and machine learning; all this while creating a new kind of work dispatch system that allows more flexibility and well-being for employees.
The product is a digital marketing assistant, powered by the best available AI technologies, supported by local experts in your market and backed by a global digital marketing force. It knows your business objectives, your competitors and your industry; it knows the marketing world inside and out and learns new strategies and tactics daily, truly Empowering your business marketing.